Author: George Mentz
Global Job Tools and Technology
If you are one of the millions of Americans that is out of work right now, then you are probably wondering how to secure a good job or a better job in these difficult times. Further, it is time to think outside of the box and to think BIG. With over 7 billion people on this planet, this means that the United States of America is just one small group of consumers within a growing global marketplace
With regard to stakeholders and economics, all firms must have profits so they can pay their employees, reward the risk-taking owners and investors, grow and innovate, and contribute to local communities with charity. We are a global economy, and at this time the international demographics and consumption are changing very quickly. As for consumers, we have 1 billion people in India, more than a billion in China, about a billion in Arabia, a huge emerging market in Africa, another billion or so consumers in greater Asia which includes Malaysia and Indonesia, and then there are the nations of Europe and the Eastern-European nations. Similarly, there are 20 Latin nations south of the USA.
As an example of 21st century sales at a local level, I recently walked into a local used bookstore and asked the owner who their customers were. She replied that 95% of her customers were outside of the city with many out of the country. I was in shock and this information speaks volumes about this global web economy. Whether she was using EBay or other online tools to sell, her small-town antique and vintage books were available to a global marketplace which included people who really wanted what she was selling. Moreover, these buyers were willing to pay top dollar.
Using this tiny case study as an example, we see that utilizing the web to promote your company or resume is the number one way to secure new jobs or new business. This is real-time global marketing that works for you 24 hours a day and seven days a week for the end user who now searches for products and services using their home computer or phone.
As individuals and businesses, how do we optimize opportunities around the world? For starters, there are various ways to promote yourself and your brand. Accordingly, if you are not on the Internet actively promoting your brand through websites and social media, then you have already put yourself into a 21st century disadvantage.
Virtual Resume Marketing Basics
To begin your self-promotion, the first way to improve your opportunities or get a better job is to digitally customize your highest attributes and credentials on your resume for the types of positions that you seek. The second method is to take those attributes and credentials and brand them to the public using various websites, social media, email and other. The key here is to make sure that interested searchers and parties know about your capabilities and your business excellence. Further, you must make sure that your Internet presence portrays you in the highest light and in the highest truth. In the end, it is helping those who are seeking professionals like you. This takes skill, effort, and creativity.
As a note, an Internet resume is designed somewhat different than a normal resume . This is because an Internet resume is more of a niche curriculum vitae that targets various types of work. Typically, your specializations are the way that you will help other companies and other people increase productivity. In this economy, they way to get paid your highest value is to convey the impression of increase to the other party. This means that you make sure people understand your worth and why you are indispensible and cost-effective. Often, it takes time and some writing to clarify the ways in which you can help others improve efficiency, effectiveness and their profits. Time is money, and if you have the ability to save time for companies and executives, you also become a very important part of their profit center.
Selling your resume, expertise and your products & services to the global marketplace is the best way in which your company will continue to prosper in the future. Let’s face it, the world has been competing for the American consumers’ dollars for many years. With that being said, this era could be your opportunity to provide excellence to as many customers as possible both in the USA and abroad. Thus, you need not depend solely on your city, state, province, or region because there are seekers of your wares around the world. If you are trying to get a job, you are technically representing your own company, and you must sell and promote your brand and your name to others who are willing to pay you for your services. Not only should you sell yourself, your degree, education, or experience, but you must do this with digital-tactics. This means that you must use the most prolific and most searched keywords and key-phrases on your websites, social media and resume. You do this because if people are searching for a certain product or skill, hopefully your resume and website will contain the correct “search terms” in the correct language to reel in your searcher. Searchers include: potential clients, HR executives, recruiters, headhunters, and dealmakers.
Out and In Sourcing – Local and Global
In theory, there are two simple ways to succeed in the United States. One is providing local services that can NOT be outsourced on the ground, and the other is to is to provide services globally to any customer that is willing to pay. What is an example of a service that can be outsourced? How about: home healthcare, electricians, fast food, coffee houses, plumbers, construction, home repair, or even a local licensed lawyer would be an example. Keep in mind that many professions can be outsourced. Even professions that people thought were safe are now being partially outsourced. Examples are partially outsourced work education, training, accounting or engineering.
Remember some professions that were traditionally outsourced are moving back to the United States. A lot of this has to do with technology, software, and robotics where the technology does the work in the United States and the individual worker in the United States controls or maintains the systems so it continues to perform an excellent way. In essence, this puts thousands of people offshore out of work. Thus, there is an ebb and flow between what can be done offshore and what can be performed effectively onshore. To put outsourcing in reverse, many companies are now in-sourcing. This means that a company like JetBlue or United Airlines may not fire an employee who wants to raise kids at home and the corporation may prefer to keep a 10 year veteran on staff and simply let him work from home and care for kids. Why? This person has skills and knowledge that is hard to let go and that employee can perform customer service from home very effectively without a commute.
Reviewing Applicants for Jobs – Types of Resumes
In my time as a hiring and screening representative for major company, I saw hundreds of superb resumes which also show a 21st century shift in appearance. From my experience, there are two types of resumes now in the United States. The first is a resume of an individual who works for one company loyally who has one job. To be honest, many companies do not allow workers to engage in any outside activities or jobs. However, this loyal person may be interested in obtaining a new job or work with a different company.
The second type of resume are individuals who I would call multi-preneurs, and these are individuals who typically work for themselves and provide services or products to several companies in the United States and outside of the country as well. These people are typically well credentialed and have expertise in one or several areas that can help companies be productive. These professionals prefer to work for themselves and not put all their eggs in one basket. As independent contractors, tax law is also allowing many of them to take larger deductions for health and other office expenses.
Because the present economy is one of the nastiest challenges that we have had in the last hundred years, there will be vast opportunity in the middle of this chaos; however, many people may not be able to adapt quickly. Thus, the hustlers will adapt and win in this global market, and those who do not take action may stagnate for months if not years. However, there is light at the end of the tunnel. If we can target certain jobs and continue to promote ourselves using these Internet secrets, the opportunities will be much larger and abundant.
Now back to the Virtual Resume .
There are several ways to market yourself. The first is by sending your resume to the name and e-mail addresses of people who are looking for employees or filling certain positions. Since email boxes can be full, it is always good to add their name and your name to the subject line. As Dale Carnegie said, the name of a person is always music to their ears. The second way to create a resume account is through job networks such as Monster.com or LinkedIn.com. The professional network called LinkedIn.com will actually allow you to create a public profile and resume which is a great way to include a link in your emails for others to see your resume, photo and credentials along with a method for others to connect to you. The third is through pure social networks like Facebook. All of these social networks are ways to build alliances, communication, create friendships or even to request recommendations. The fourth would be using your local knowledge and targeting a local company for employment. The key here is to use word-of-mouth, ask questions, join local associations, and calling companies by phone.
Every city and town has small offices or boutique firms that may be looking for assistance in the area of customer service, relationship management, or sales or even information technology. If you want to stay local, you may need to knock on doors until you find the company or person who needs help. Every company is in the business of selling, and without marketing and sales, no one will be able to learn about or see what a company has to offer. It is this reason that companies will always be hiring because they must keep selling to new customers and managing existing relationships.
Online Resume Branding Tips
These rules also applies to your resume and your name brand. Here are some tips for every person out there looking for work. First, have somebody review your resume who understands the type of work you’re looking for. Then, make sure that you have this updated resume available on your website, on job search engines and in social networks. Be sure an create a special email address just for your job searches. In this way, you protect your private account from spam. Next, make sure you have an updated photograph of yourself that is of good quality.
Be sure that your resume includes all of the skills, degrees, credentials, training or any other education or experience that you have. Many people seem to omit relevant skills when they apply for jobs. An example of that would be a language skill, global selling skill, Internet skills, or short training course that you may have taken in areas including: compliance, ethics, service, safety, sexual harassment, or sales. All of these short-term training courses or certificates can add great weight to your resume.
Also, we must know all we can about the companies that we want to work for. We must further be prepared to answer questions about our strengths weaknesses and ability to provide service for the new company or team that you intend to work for. If you get an interview, you may need to sit down with several people in a department to be interviewed. Thus, the more you are prepared, the better.
Make sure that your Internet brand and reputation is prolific on the Internet. If you put your biographical information on all the top social networks you will probably create 2 to 3 search engine pages of links that relate to your resume and image. These links should bolster your best qualities. Then, begin targeting your jobs, opening job search accounts and uploading your resume. There are several top job search engines such as: Monster.com, Yahoo Jobs, Careerbuilder.com, or Dice.com
To secure the best jobs with the best wages and benefits, we must be able to show how we are better than the rest of the applicants in myriad of ways in which can improve the capacity of the employer. To do this, we must also find out what the employer is looking for and tailor ourselves for the position that we desire.
Many times, we may need to hone our skills and credentials toward the position that we desire. This may require reading, learning, achieving licenses, diplomas, professional designations, or more. With the fast changing technology, many of us are required to know how to use various software, platforms, or technological methodologies. With that being said, you may need to have 3 or 4 types of resumes where one specific resume is for sales and the other is for management and so forth.
Jobs and Economic Going Forward
In sum, we all must make the best of ourselves as individuals and invariably it benefits the employer, the organization, and even the community. We must be willing to promote ourselves with integrity and honesty, but also aggressively. By doing so, we can find great full time or even part time work. In this fast-paced economy, we must be nimble and this agility includes communication by phone, email, web, and face-to-face. Even if we are entrepreneurs or self-employed, we are still working for our clients and customers.
Well this troubling economy improve? Of course it will, and there are millions of jobs available online right now around the world. This economic situation reminds me of the years when American manufacturing and mechanics retooled for the “information technology era” that began over 25 years ago. It may take several years for the world to transcend the global financial crisis but cycles always come and go. I believe that we are in a process of retooling again, but we must all be mindful of the importance of learning new strategies and tools to serve and contribute on a global scale even more effectively.